The most popular brands in the world in 2023 have become well-known names due to the positive opinion and immense popularity among consumers and an increase in theirMarkeValue. The top brands are so-called industry disruptors who have quickly pushed their brand forward despite the great depression of the world economy due to the pandemic.
The most popular brands have been able to become the top companies in the world over the past few years because of their focus on generating valuable consumer data and insights, such as current trendsEcommerceas well as retail platforms that hold inventory with consumersMarketbased on consumer likes and dislikes, the company's proactive sales andMarketing Tacticsand consumer friendlycustomer service.
The most popular brands have created consumer accounts over the past decade, making it easy to understand consumer behavior and create a range of productsProductsand services that sell quickly. The products that have gained popularity in recent years are packaged so-called daily necessities such as soap, olive oil, hand detergent, adult diapers, wipes, disinfectant, bin liners, and foods such as potato chips, coffee, tea bags, chocolateWere, soft drinks and candy bars.
The top brands have become universal favorites because of their ability to hit the consumerdemandsuccessful. Let's go through the list of top 10 most popular brands in the world in 2023 based on so-called popularity and positive opinion in the crowd.
Table of contents
An overview of the top 10 most popular brands in the world in 2023, based on positive opinion and brand equity popularity.
1. M&Ms
- Country of origin: United States of America
- Introduced: September 10, 1941
- Industry: food processing
- ProductType: Candy
- Brand equity popularity: 98%
- Positive opinion: 84%
MarsIncorporated owns the M&M's brand of American origin, which ranks first in the list of the 10 most popular brands in the world in 2023 based on positive opinion and brand equity popularity. Currently, M&M's Candy has expanded its product presence to over 100 countries around the world and is readily available through retail stores, e-commerce stores and the company's website.
M&M's are multicolored button-shaped chocolates. The brand became the so-called industry disruptor in the chocolate business as it gained immense fame and recognition around the world.
Originally the candies had just a chocolate filling, but over time variations such as plain, regular, peanut, almond, peanut butter, caramel and dark chocolate were also created and introduced by the brand to the consumer market.
M&M's offers products like
- M&M’s RAZZBERRY CHOCOLATE CANDIES LIMITED EDITION
- M&M’s MINT CRISP
- M&M's PREMIUMS CHOCOLATE ALMOND
2. Plaster
- Country of origin: United States of America
- Introduced: 1920
- Created: Earle Dickson
- Product Type: Plaster
- Brand equity popularity: 98%
- Positive opinion: 84%
Band-Aid brand has the second place in the list of the 10 most popular brands in the world in 2023 based on positive opinion and brand equity popularity. The American medical device and pharmaceutical company Johnson & Johnson owns and markets the Band-Aid brand worldwide.
Originally making handcrafted products, Johnson & Johnson later introduced the machine-made plaster version, beginning to sell sterilized plasters in 1939 and decorative plasters with Batman and Barbie themes in 1951. The red string in the packaging was an afterthought marketing gimmick to gain more popularity andbrand visibility.
Such is the popularity of the Band-Aid brand that the term has become synonymous with band-aids. It was also named the most trusted brand in the United States in 2022.
Band-Aid offers products such as
- BAND-AID BRAND HYDRO SEAL ACNE FAULT PATCH
- BAND-AID BRAND ANTISEPTIC CLEANING LIQUID CHILDREN'S FOAM
- BAND-AID BRAND-ADHESIVE BANDAGES WITH THE GIRL LAY LAY
3. Reeses Peanut Butter Cup
- Country of origin: United States of America
- Muttergesellschaft: The Hershey Company
- Created by: HB Reese
- Introduced: November 15, 1928
- Annual Sales and Revenue: $2 billion
- Brand equity popularity: 98%
- Positive opinion: 81%
Reese's Peanut Butter Cup is ranked third in the list of the 10 most popular brands in the world in 2023 based on positive opinion and brand equity popularity. One of the largest chocolate manufacturers, The Hershey Company, owns the Reese's Peanut Butter Cup brand and has continued to improve it over timebrand reputationand made it one of the top-selling candy bar brands.
Reese's Peanut Butter Cup is an iconic and popular brand that offers products like candy bars to chocolate lovers around the world. The brand has made limited edition and multiple variations of the candy bars with fillings of caramel, crunchy peanut butter, marshmallow and banana cream, etc.
Reese's Peanut Butter Cup features products like
- REESE’S PEANUT BUTTER CUPS KING SIZE
- REESE'S PEANUT BUTTER HEARTS
- REESE'S PEANUT BUTTER PUMPKINS
4. Hersheys Küsse
- Country of origin: United States of America
- Product Type: Praline
- Eigentümer: The Hershey Company
- Introduced: 1907
- Brand equity popularity: 98%
- Positive opinion: 79%
Hershey's Kisses ranked fourth in the list of the 10 most popular brands in the world in 2023 based on positive opinion and brand equity popularity. It is one of the top brands of the largest chocolate manufacturer, The Hershey's Company.
Hershey's Kisses bite-sized chocolate chunks or cone-shaped candy bars. Originally the products were only made from milk chocolate but the brand later added different variations of delicious sweets and chocolate like caramel, white chocolate, candy cane, strawberry and hazelnut etc.
Hershey's Kisses chocolate was originally wrapped in aluminum foil, but a narrow strip of paper was later added that appeared to be sticking out of the top of the wrapper.
Hershey's Kisses product offerings
- HERSHEY’S KISSES MANDEL
- HERSHEY’S KISSES COOKIES ‘N’ CRÈME
- HERSHEY'S KISSES MILK CHOCOLATE
5. Taube
- Product Type: Personal Care
- Introduced: 1957
- Owner: Unilever
- Brand equity popularity: 99%
- Positive opinion: 78%
Taubeis one of the 10 most popular brands in the world in 2023 based on positive opinion and brand equity popularity. The popular consumer goods group Unilever sells personal care products under thebrand nameDive in almost 150+ countries around the world.
Dove offers products for adults such as men and women and babies. Theproduct lineincludes beauty soaps, body washes, deodorants, facial care, moisturizers and hair care. Over the last decade, the top brand has seen great success in the consumer market as their products are considered authentic and unique.
Dove product offerings
- DOVE CREAM BEAUTY BADING BAR SEIFE
- DOVE BEAUTY SOAP BAR GENTLE SKIN CLEANSER
- DOVE OXYGEN MOISTURIZING CONDITIONER
6. lay people
- Country of origin: United States of America
- Product Type: Potato Chips
- Inhaber: PepsiCo
- Produced by: Frito-Lay
- Introduced: 1940
- Brand equity popularity: 97%
- Positive opinion: 76%
Lay's is one of the top potato chip brands that has maintained its place in the list of top 10 most popular brands in the world in 2023 based on positive opinion and brand equity popularity. Although the name Lay's is used to refer to a pack of potato chips, it's also the name of the company that launched the brand.
Lay's manufactures potato chips and sells them to almost all parts of the world such as Egypt, India, France, Colombia, Italy and Iran etc. Lay's packaged potato chips are sold under the brand name Lay's as well as other names in various flavors such as BBQ Flavor, Spanish Tomato, Sour Cream and jalapeños etc.
Lay's product offerings
- LAY’S POPPABLES WEIßER CHEDDAR
- LAY’S KARTOFFELCHIPS MAGIC BARS
- LAY'S LIGHTLY SALTED CLASSIC
7. Colgate
- Country of origin: United States of America
- parent company:Colgate- Palmolive company
- Product Type: Oral Care
- Introduced: 1873
- Number of consumers of Colgate toothpaste in 2023: 139.37 million
- Brand equity popularity: 99%
- Positive opinion: 76%
World-renowned oral care brand Colgate is one of the 10 most popular brands in the world in 2023 based on positive opinion and brand equity popularity. The top brand was launched by William Colgate to sell soap and later oral hygiene products in 1873 under the Colgate brand name. Initially, Colgate toothpaste was available in glass jars and later in tubes.
Currently, Colgate-Palmolive owns, manufactures and markets dental floss, mouthwash, toothbrush, toothpowder and toothpaste under the popular Colgate brand name. The Colgate brand is recognized as Colgate-Palmolive's largest source of revenue, accounting for 47% of worldwide net sales. The oral care brand has 67.7% of the globalMarktdurchdringungand has maintained the highest growth rates in the world.
Colgate-Palmolive products under the Colgate brand
- COLGATE WONDER WOMEN'S TOOTHBRUSH
- COLGATE TOOTHPASTE FOR STRONG TEETH
- COLGATE TOOTHPASTE FOR DIABETICS
8. Cola
- Country of origin: United States of America
- Product Type: Soft Drink
- Hersteller: The Coca-Cola Company
- Parent company: The Coca-Cola Company
- Created by: John Stith Pemberton
- Introduced: 1886
- Brand Value Popularity: 96%%
- Positive opinion: 76%
The soft drink brand Coca-Cola is one of the 10 most popular brands in the world in 2023 based on positive opinion and brand equity popularity. The Coca-Cola Company owns, manufactures and distributes the carbonated soft drink in almost every corner of the world.
Coca-Cola was originally introduced as a moderation drink or patent medicine. Currently, The Coca-Cola Company manufactures and sells concentrate to licensed Coca-Cola bottlers, who then use this concentrate to create the finished Coca-Cola beverage in bottles and cans and sell it to restaurants, retail stores, hotels and vending machines, etc. around the world .
Coca-Cola comes in several flavors including caffeine free, diet, sugar free, vanilla and cherry etc. According to available statistics, Coca-Cola Classic is the most popular soft drink in the world.
The Coca-Cola Company offers products such as
- DECAFFEINE-FREE COCA-COLA
- COCA-COLA ZERO ZUCKER
- COCA-COLA LIME
9. Pepsi-Cola
- Country of origin: United States of America
- Product Type: Soft Drink
- Manufacturer: PepsiCo
- Created by: Caleb Bradham
- Introduced: 1893
- Brand equity popularity: 96%
- Positive opinion: 74%
The brand for soft drinksPepsiCola is one of the top 10 most popular brands in the world in 2023 based on positive opinion and brand equity popularity. The caramel-colored carbonated soft drink was originally launched as Brad's Drink and renamed Pepsi-Cola and later Pepsi. Pepsi comes in variants like decaffeinated, diet, vanilla and sugar free etc.
Pepsi gained immense popularity during the Great Depression with the introduction of a 12 ounce bottle. Often referred to as a refreshing soft drink, it is successfully marketed bycelebritiesaround the world like Joan Crawford and Polly Bergen. The 20th century is often described as a cola war between the two soft drink giants Coca-Cola of The Coca-Cola Company and Pepsi of PepsiCo.
Pepsi product offerings
- PEPSI COLA REAL SUGAR COLA
- PEPSICO PEPSI COLA SODA IN A CAN
- DIET PEPSI
10. Palm Oil
- Country of origin: United States of America
- Product Type: Personal Care
- Parent company: Colgate-Palmolive
- Introduced: 1898
- Brand equity popularity: 98%
- Positive opinion: 73%
American company Palmolive is one of the 10 most popular brands in the world in 2023 based on positive opinion and popularity of brand equity. The Colgate-Palmolive company owns, manufactures and distributes personal care and dishwashing detergents among the popular andsuccessful brandPalmolive name.
Originally, the Palmolive brand was launched in the consumer market for the sale of Palmolive soap made from palm and olive oil. later andJoint Venturewas formed between Palmolive-Peet Company and Colgate to form the Colgate-Palmolive Company.
Colgate-Palmolive's personal care products include bar soap, liquid soap, liquid hand wash, hair conditioner and shampoo.
Colgate-Palmolive products under the Palmolive brand
- PALMOLIVE ULTRA PURE + CLEAR SPÜLSEIFE
- PALMOLIVE NATURALS MOISTURE CARE BAR SOAP MILK & OLIVE OIL
- PALMOLIVE HYDRATING FOAM FACE WASH, MULTANI MITTI & LAVENDEL
Diploma
Positive opinions are very important for businesses as popularity, overall sales and revenue depend on how a business performs in the global consumer market.
The top 10 most popular brands in the world have been able to maintain their popularity in recent years because these companies, or so-called industry disruptors, offer products based on local tastes and recently uncovered market trends.
Their global ranking and brand equity may see a small shift here and there, but at the end of the day, positive opinion among consumers remains as high as ever.
FAQs
What is world's most famous brand? ›
Apple is the largest company in the world, so it is only fitting that it also has the most recognisable brand.
What is the most popular brand 2022? ›Consumers worldwide have cast their vote, and the results are in: Samsung has been elected the world's most popular brand in 2022, based on its BrandIndex score. The South Korean electronics behemoth accumulated 127 points and succeeded in dethroning Google from the coveted summit.
Which is the richest brand in the world? ›Billionaire Jeff Bezos's e-commerce company Amazon has become the most valued brand, overtaking Apple, last year's topper. Amazon bagged the top spot despite its brand value falling 15% this year from $350.3 billion to $299.3 billion.
Which brand is popular in USA? ›Apple has retained the title of the world's and United States' most valuable brand following a 35% increase to US$355.1 billion – the highest brand value ever recorded in the Brand Finance US 500 2022 ranking.
What is the richest clothing brand? ›| Brand | 2020 Brand Value $ | |
|---|---|---|
| 1 | Nike | $36.8 b |
| 2 | Louis Vuitton | $32.3 b |
| 3 | Hermes | $18.3 b |
| 4 | Gucci | $18.2 b |
- Gucci.
- Dior.
- Chanel.
- Louis Vuitton.
- Hermes.
- Rolex.
- Tiffany.
- Prada.
The top leading clothing brands in the world all have to work rigorously to maintain the position and compete to gain larger market share every year. The top 10 clothing brands in the world based on their brand value ranking in 2022 are Nike, Louis Vuitton, Gucci, Chanel, Adidas, Hermès, Zara, H&M, Cartier and UNIQLO.
What is the hottest fashion brand right now? ›Prada Is Apparently the Hottest Brand On Earth
According to the latest installment of Lyst's Fashion Report, online searches for the luxury Italian house's rose by 37% for the Q4 period (Oct-Dec 2022), a stat that's seen it move into the number one spot for the very first time.
- Jolie Skin Co.
- Athletic Greens.
- Surely Wine.
- Lalo.
- Myles Apparel.
- Olipop.
- Sunday Citizen.
- Athletic Brewing Co.
...
Buckle up, we're going down (sartorial) memory lane!
- Balletcore. Assemblé. ...
- Barbiecore. Most Popular. ...
- Corsets. Most Popular. ...
- Cut-outs. Most Popular. ...
- Goth. ...
- Low-rise. ...
- Neon Green. ...
- Oversized Suits.
What are the biggest brands in America? ›
Tech giants Apple, Google, and Microsoft as well as the retailer Walmart completed the top five most valuable brands in the United States that year. These companies also featured at the top of the rankings for most valuable global brands.
What is the oldest fashion brand? ›Hermès! The French fashion house is the world's oldest luxury brand still in operation today. It was established in 1837 by Thierry Hermès.
What is the strongest brand? ›Based on the evaluation of factors such as marketing investment, brand performance among customers, staff and stakeholders and its impact on business operations, WeChat was announced the strongest global brand in 2022. The Chinese multipurpose app was followed by the American beverage brand Coca-Cola.
What is the most expensive brand in America? ›Nike dominates — worth $28 billion, it's the only brand on the list whose value is in the two-digit billions. That's no surprise, considering it's also the most valuable fashion brand in the world.
What is America's favorite store? ›While Aldi easily took the top spot, it was followed closely by Trader Joe's (with a 63 percent popularity rating) and Kroger (with a 61 percent popularity rating.) Rounding out the top five are 7-Eleven and Whole Foods, which scored a 60 percent popularity rating and 57 percent popularity rating, respectively.
What is the nicest luxury brand? ›| 2022 | 2021 | Name |
|---|---|---|
| 1 | 1 | Porsche |
| 2 | 3 | Louis Vuitton |
| 3 | 2 | GUCCI |
| 4 | 4 | Chanel |
Favorite brands of U.S. consumers in 2020
In 2020, the United States Postal Service won the race to be the the most loved brand by consumers in The United States. That year USPS got a net favorability score of 264.8 points. Google ranked second in 2020, with a net favorability score of 258.6 points.
- Italy. #1 in Fashionable. #14 in Best Countries Overall. ...
- France. #2 in Fashionable. #9 in Best Countries Overall. ...
- Spain. #3 in Fashionable. #16 in Best Countries Overall. ...
- United States. #4 in Fashionable. ...
- United Kingdom. #5 in Fashionable. ...
- Switzerland. #6 in Fashionable. ...
- South Korea. #7 in Fashionable. ...
- Singapore. #8 in Fashionable.
In 2022, Apple was the most valuable brand in the world with an estimated brand value of about 355.1 billion U.S. dollars. Amazon, which was the second leading brand in the world, had a brand value of about 254.2 billion U.S. dollars that year.
What is the richest dress in the world? ›
Marilyn Monroe's Happy Birthday, Mr President Dress
She even sang for the president in this dress. It is the most expensive gown ever sold at an auction, fetching an impressive $4.8 million in 2016.
- Visa 1. NET TRUST: +53.09.
- PayPal 2. NET TRUST: +48.13.
- Mastercard 3. NET TRUST: +40.78.
- Credit Karma 4. NET TRUST: +35.46.
- Google Pay 5. NET TRUST: +32.34.
- USAA 6. NET TRUST: +30.15.
- Western Union 7. NET TRUST: +29.32.
- Discover 8. NET TRUST: +29.22.
As of 2022, Amazon was ranked as the second most valuable U.S. brand, with a brand value of around 350.3 billion U.S. dollars. Tech giants Apple, Google, and Microsoft as well as the retailer Walmart completed the top five most valuable brands in the United States that year.